Welcome to the current collection of training materials! Click on the headline of the course you are interested in for full details.

 

When you've been a professional marketer for a while (like I have!), you have to control yourself when someone says, "The most I can expect from a direct mail campaign is 2%, right?" I am tempted then to come back with a comment like, "Well, there are certainly a lot of ways to get less than that . . .!" Of course, I do control myself, because in my experience the 2% figure is pure myth, and my goal is to explode that myth! This report will explode the 2% Myth. It's time to take a deeper look at direct mail -- the…

“The most important words to drive your business success . . .”    Your Unique Value Proposition We used to call it the “Unique Selling Proposition” and it focused on the business itself – what it would sell and how. Now, thanks to the computer, world-wide web and social media, the focus has switched to the customer and to the value your business brings to that customer. Success today is no longer simply how well your business is run or the quality of your products. Today, it depends on your knowing your customer and meeting their expectations. Your UVP is…

How often have you heard the phrase, “She’s definitely presidential.” Or “He’s brilliant, but not very presidential.”? What Kind of First Impression do you make? These comments are not confined to political commentaries. In fact, "appearing presidential" applies to leadership expectation in all walks of life . . . most frequently in corporate circles. Are you giving a speech? Applying for a job or for funding for your business? “You’ll never get a second chance to make a good first impression!” You’ve no doubt heard this expression, too, right? Yes, it’s a well-worn cliché, but it’s also true. Unfortunately, all…

New business? New marketing plan for an existing business? If you've been trying to get a handle on how you should use the internet for marketing your business . . . Don't waste any more time! You need to know what's available to you as a business owner, and when to use it: Google Places, review sites, your website, email, videos, paid ads, analytics . . . You don't need to become an expert on every single thing! You do need to be able to find and talk with people who ARE experts. Marketing Your Business on The Internet is…

Are you networking at the highest level of effectiveness? Are you enjoying it . . . or hating it?  (Whichever, it will show.) The good news?  Great networkers are made, not born.   And great networkers are great because they have a plan -- a plan for which event to attend, which people to talk to, and EXACTLY what to say to get the results they want. You'll recognize our "plan" as coming from years of experience.  If you haven't been out networking a lot lately, though, you will likely discover some new twists. Our goal: help you avoid the painful…

If you’re getting ready to take a step into the world of entrepreneurism, you’ll enjoy this collection of Business Insights. They have been written with the “new entrepreneur” in mind – the person who may already have corporate and management experience and who is laying the groundwork for taking the plunge into business ownership. Business Insights deal with topics you’re familiar with -- time management, technology, mindset, personal health, professional growth, customer management and cash management. But each is addressed from the perspective of the sole practitioner. As you read each collection of insights, you’ll get a good idea of how prepared…