How it works

Training Courses for Business Owners

When it comes to marketing, every business owner is unique.

After more than 25 years in the business, we know one thing, though, and that is as a business owner . . .

. . .you want the marketing information you need, when you need it!

That simple assignment is what prompted this store.

All these training materials are authored by The Marketing Machine®. (You can learn more about our marketing background here.)

Browse three categories.

Basic marketing tools for business

1 – Marketing Toolkit

Basic marketing tools, listed one by one. Add them as you need them. Click here to see our recommended tools for your Marketing Toolkit. You can go directly any course by clicking on its link in the Marketing Toolkit list in the column to the right, too.


Marketing Skills for Business Owners

2 – Professional Skills

Business owners who are effective marketers have mastered these skills. You may be looking for a refresher or the whole thing. Click here to take a look at the courses in this category. The full descriptions are relatively lengthy, because these materials are for senior level business owners.

Or, go directly to a given title by clicking on it to the right, in the Professional Skills section.


Marketing Basics for a Start-Up

3 – Start-up Business

Specific tips for new business owners. These materials generally assume that you have business experience, just perhaps not business OWNER experience. Here are the start-up recommendations.


Or, you can go directly to any item you want.

Check the list to the right. Click to go straight to the full description of the course.

If you want more detail about how we can incorporate these materials into personalized training course just for you and your business, just give us a call.

Looking for something in particular?  Try the Search Box — or leave us a message and ask!

Virginia Nicols
The Marketing Machine®