Marketing Tools

Marketing ToolkitBe confident that your business is taking advantage of all the right marketing tools — and using them the RIGHT way.  You may find that these courses redirect your marketing efforts. For sure, they’ll polish your efforts for better results!

Marketing Plan: You know you need one! If you just haven’t had time to build a marketing plan for your practice, or if the job seems just too complicated or…

Is it possible that . . . What You Don’t Know About Your eMails Could Actually Be Sabotaging Your Business? You probably think eMail is all about expediency, savings in…

Presenting: 21 Marketing Tactics for Winning Clients A Companion to Strategic Marketing Plan for Professionals Sure, you know your ideal client. You know what differentiates you from your competition. And…

What’s the first thing you do when you see an interesting new product?  When you’re looking for help with a problem? When you see what looks like a great new…

for Building Solid Relationships. We know that people ask friends first for recommendations. Are you sure that your clients will refer you? Referrals are desirable, and even essential. In fact, if you're…

When you've been a professional marketer for a while (like I have!), you have to control yourself when someone says, "The most I can expect from a direct mail campaign is 2%,…

“The most important words to drive your business success . . .”    Your Unique Value Proposition We used to call it the “Unique Selling Proposition” and it focused on…

New business? New marketing plan for an existing business? If you've been trying to get a handle on how you should use the internet for marketing your business . .…

Face it!   If you are to be successful in business, you HAVE to be a strong presenter. Your business needs you, at the head of the table or in…