Whether you are opening a new business, or simply have a desire to do a new and more effective job with your marketing, these basic courses will get you started.
Marketing Plan: You know you need one! If you just haven’t had time to build a marketing plan for your practice, or if the job seems just too complicated or disjointed . . . here’s a solution. Strategic Marketing Plan for Professionals One of the challenges of marketing is that there are simply too many options! Every day, you are bombarded with ads for new techniques and new tactics, usually by very enthusiastic salespeople who show how they have achieved incredibly attractive results. And they may well have done that. The question is, are their tactics or programs the right
What’s the first thing you do when you see an interesting new product? When you’re looking for help with a problem? When you see what looks like a great new book? If you’re like 84% of the rest of your world, you head immediately online to . . . “Check out the website!” Even when you are looking for a specific service, and you have been referred by a trusted friend – you STILL head online to check out the website! So you can be assured that potential clients, and even your current clients, are looking at your site every
Dear Busy Entrepreneur, Do you ever feel you are spinning your wheels? Well, I do. And I hate it! So I searched for a solution — and found several! The reason it takes a number of ideas is because mastering time means getting control of two things: internal clutter and external clutter. When you finish this book you’ll have the information and the tools to manage both. Let’s be clear about it – Mastering Time does not introduce a new, magic system that will turn you into a human dynamo. It is not a “system” at all. As the name says,
“The most important words to drive your business success . . .” Your Unique Value Proposition We used to call it the “Unique Selling Proposition” and it focused on the business itself – what it would sell and how. Now, thanks to the computer, world-wide web and social media, the focus has switched to the customer and to the value your business brings to that customer. Success today is no longer simply how well your business is run or the quality of your products. Today, it depends on your knowing your customer and meeting their expectations. Your UVP is
If you’re getting ready to take a step into the world of entrepreneurism, you’ll enjoy this collection of Business Insights. They have been written with the “new entrepreneur” in mind – the person who may already have corporate and management experience and who is laying the groundwork for taking the plunge into business ownership. Business Insights deal with topics you’re familiar with — time management, technology, mindset, personal health, professional growth, customer management and cash management. But each is addressed from the perspective of the sole practitioner. As you read each collection of insights, you’ll get a good idea of how prepared
Considering a change in career? Wondering just where you’ll get the boost in confidence to make it happen? Guess what. You already have what it takes! You have had unique experiences and successes. By turning them into Business Accomplishments you’ll build a powerful marketing tool . . . one you’ll use again and again. Business Accomplishments are specially worded mini case-histories. Having an entire Library of them at your fingertips is the only way you can control marketing conversations and direct them to your desired outcome. Building Your Accomplishments Library is a system we’ve refined for the experienced professional who is starting
“Is it Your Time . . . to Start and Grow Your Own Business?” Dear Entrepreneur, Are you finally ready to stop hesitating, step out of your comfort zone and create the life you want and deserve? Whether you’ve been forced into “early retirement,” are restless to get out of an unfulfilling job, or need to get more control over your income , and think “someday soon” you’ll get started. . . well, “someday” is now! Introducing: Making It in Your New Business, a four-module training program to help you turn your ideal business dream into a cash-producing reality. The opportunities for consultants and